Rather than pull off robberies or heists, Jimmy pulled pranks and went to class. Instead of guns, he had stink bombs and slingshots. Rather than kill people, Jimmy got in fistfights.
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Where in other Rockstar titles, like the Grand Theft Auto series, players controlled a criminal free to cause mayhem around an open-world city or state, Bully put players in control of Jimmy Hopkins, a high school student at the Bullworth Academy boarding school. The game, developed by Rockstar’s Vancouver studio in Canada, was a subversion of the formula that had made the publisher’s games famous. In October 2006, Rockstar released Bully as a PlayStation 2 exclusive. Though that initial release was met with middling reviews, Mad Doc’s next two Empire Earth games, Empire Earth 2 and its expansion The Art of Supremacy, were successful enough to lead to deals with publishers like Bethesda Softworks and Rockstar.
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Prior to its purchase by Rockstar, Mad Doc mostly developed PC strategy games, such as the Star Trek: Armada and Empire Earth series.Įmpire Earth became Mad Doc’s bread and butter once the studio took over development on the first game’s expansion pack, The Art of Conquest. The website claimed that the studio’s team, composed of developers who previously worked on franchises like Civilization, System Shock, and Thief, had an “unmatched expertise” in the field.įor its first decade, Mad Doc operated on a work-for-hire basis, taking projects for publishers such as Activision, Sierra Entertainment, Disney Interactive, and Vivendi Games. was a core pillar of the studio’s pedigree. According to former developers Game Informer spoke to, as well as an archived version of Mad Doc’s website, A.I. Davis holds a doctorate in artificial intelligence and robotics from Carnegie Mellon University. Mad Doc Software, founded in Andover, Massachusetts, in 1999 by former Activision technical director Ian Lane Davis, was another Rockstar acquisition. Another was Angel Studios, the developer of Red Dead Revolver, Red Dead Redemption, and the Smuggler's Run and Midnight Club series, which the publisher acquired and renamed Rockstar San Diego. One of those studios was DMA Design, renamed Rockstar North, developer of the first Grand Theft Auto.
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After the initial success of its massive series Grand Theft Auto, Rockstar bought a lot of its third-party partner studios. In the late ’90s to mid-2000s, Rockstar Games was on a spending spree. Their story is one of shifting company cultures, tech that would finally find its way into Rockstar games as late as 2018's Red Dead Redemption II, and disappointment over the way things went. To find out what exactly the studio was planning with Bully 2 and why it was ultimately let go in favor of other projects, we recently spoke to five former employees from Rockstar’s New England studio and one from its New York City headquarters, most of whom requested anonymity out of fear of repercussions from Rockstar. “Living in the shadows of someone who casts a big shadow like Rockstar North, and trying to usurp that role, it’s really difficult and nearly impossible. “ wanted to be sort of the golden child in the Rockstar thing, but it’s really hard when Rockstar North was the one that was producing all the golden eggs at that time,” one developer says. Rockstar New England’s Bully 2 was shelved in favor of other, more troubled projects in development, like Max Payne 3 and Red Dead Redemption. They were excited to lead development on Bully 2, the sequel to Rockstar’s critically acclaimed open-world adventure about life in a private school.īut things don’t always go as planned, and other obligations on a release schedule get in the way of passion projects. They were excited for the chance to prove themselves as a Rockstar studio, having recently been purchased by the company. They were excited to push the company’s tech and to bring a cult hit into Rockstar’s vision for the future. For a while in the late 2000s, developers at Rockstar New England thought they were working on the next big Rockstar game.
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